Since Cyber culture is so flexible, people are finding many ways to come up with then next best thing. In class we talked about Machinima and how people are finding ways to use something such as video games, which is so popular in our culture today, as a form of communication. I even rememeber a couple years ago, in high school, I was taking a drivers education class we had to complete a group project. For this project we were required to make a alcohol awareness commercial about not drinking and driving. One group had actually decided to make a machinima using Halo. Back then i just thought that nothing of the video and just looked at it like it was just anyother school assignment. Communication is usually used in commercials to sell a product, but with people being innovators and "remixers", we are able to turn that consumer software into another form of communication.